Celebrating
50 years!

Cinco décadas alzando la voz de los artistas latinos

Become a member

Unlock a myriad of benefits and opportunities with HOLA

Talent Directory

Consult our exclusive database of Latin/Hispanic Talent

Make a donation

Please consider supporting us by making a tax deductible donation

Upcoming HOLA EVENTS

HOLA’s programs are made possible, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, as well as by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature. We gratefully acknowledge the generous support of the Miranda Family Fund, Radio Drama Network, and the Rockefeller Brothers Fund for their private contributions to our 2025-2026 programming, fostering Hispanic and Latin artists who enrich our culture.

A lifetime of work for the Latin community

Hispanic Organization of Latin Artists

Founded in 1975 by a group of Hispanic actors in New York City, the Hispanic Organization of Latin Actors (HOLA) emerged to confront the inequities of a casting system that underemployed Latin talent and relegated Latino characters to negative stereotypes. Now entering its next chapter as the Hispanic Organization of Latin Artists, HOLA expands its mission to champion all Latin and Hispanic artists, those who perform, write, direct, design, and create.

For 50 years, HOLA has been a leading advocate for Latin visibility and equity in the entertainment industry, supporting artists working on stage, on television, in streaming, and in film. Dedicated to expanding the presence of Latin and Hispanic artists across the performing arts, entertainment, and media, HOLA advances this mission through development, education, empowerment, and recognition. For five decades, it has also served as a vital resource for the New York casting and creative community through its comprehensive Hispanic talent database and the distribution of casting opportunities to its members.

WHAT’S NEW

FOR OUR MEMBERS

Load More

Exclusive Discount Offer for HOLA Members:

20 April 2026

“Last Request” @ LATEA Theater The Clemente presents the Fantastic Experimental Latino Theater world premiere of LAST REQUEST, Pedro Pietri’s Dark Comedy, written shortly before his death and…...

This content is for members HOLA Member.
Registrar
Already a member? Log in here
Load More

Why our work matters:

Latino Population in the US
0 %
Latino Population in NYC
0 %
Representation on
Broadway
29.1 %
Representation
off Broadway
29.1 %
Representation in
Streaming Film
20 %
Representation in
Theatrical Film
20 %

Latin/Hispanic artists remain wildly underrepresented among all film, TV, and theater roles in the US

Sources: 2024 LDC U.S. Latinos in Media Report, UCLA Hollywood Diversity Report 2025, AAPAC Diversity Study 2021-2022.

DONATE NOW

Join us in the fight to advocate for Latin/Hispanic artists in the US