welcome to our new chapter

Celebrating 45 years

HOLA was founded in 1975 by a group of Hispanic actors (including founding president Ilka Tanya Payán and founding members Elizabeth Peña and Raúl Juliá) concerned with the images of Latinos in the media. HOLA is the nation’s longest leading advocacy group in the entertainment industry for actors working on stage, on television and in film.

In one well-documented case in the 1990s, HOLA successfully collaborated with Actors’ Equity Association to shine a light on questionable casting practices being employed at the time on Broadway. The show in question then was the Ariel Dorfman play Death and the Maiden. Since that time the number of Latinos on Broadway has increased steadily over the years. HOLA was originally located in the west 40s in Manhattan.


Expanding job opportunities for Hispanic actors, HOLA strengthens and supports the available talent pool through its professional educational services and awards for excellence in theater. Ultimately, HOLA strives for an accurate, informed and non-stereotyped portrayal of Hispanic culture, people and heritage in theatre, film, television, radio and commercials.

Support HOLA

Hispanic Organization of Latin Actors is a 501(c)3 Arts Service organization with the office located in the Lower East Side of New York City. Please consider to support us with a tax deductible donation 

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Contact us

We are here

107 Suffolk Street #302
Phone:(212) 253-1015
Email: hola@holaofficial.org

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