Celebrating
50 years!

Founded in 1975 by a group of Hispanic actors in New York City, the Hispanic Organization of Latin Actors (HOLA) emerged to confront the inequities of a casting system that underemployed Latin talent and relegated Latino characters to negative stereotypes. Now entering its next chapter as the Hispanic Organization of Latin Artists, HOLA expands its mission to champion all Latin and Hispanic artists, those who perform, write, direct, design, and create.

For 50 years, HOLA has been a leading advocate for Latin visibility and equity in the entertainment industry, supporting artists working on stage, on television, in streaming, and in film. Dedicated to expanding the presence of Latin and Hispanic artists across the performing arts, entertainment, and media, HOLA advances this mission through development, education, empowerment, and recognition. For five decades, it has also served as a vital resource for the New York casting and creative community through its comprehensive Hispanic talent database and the distribution of casting opportunities to its members.