OUR MISSION

The Hispanic Organization of Latin Actors (HOLA) is an arts service and advocacy organization dedicated to expanding the presence of Latinx Hispanic artists in entertainment and media through the development cultivation, education and empowerment of emerging and established artists. HOLA strives for the accurate, informed and non-stereotyped portrayal of the full spectrum of Latinx culture and heritage in all entertainment and media industries. HOLA believes that to accomplish this mission, it is vital to create a pipeline for emerging artists to connect with their established counterparts in media and entertainment. 

45 YEARS CELEBRATING THE HISPANIC COMMUNITY

HOLA was founded in 1975 by a group of Hispanic actors (including founding president Ilka Tanya Payán and founding members Elizabeth Peña and Raúl Juliá) concerned with the images of Latinos in the media. 

HOLA, founded in 1975 by a group of Hispanic actors concerned with the images of Latinos in the media, now functions as a leading advocacy group in the industry for such actors working on stage, on television and in films. In one well-documented case in the 1990s, for instance, HOLA successfully collaborated with Actors Equity Association to shine a light on questionable casting practices being employed at the time on Broadway and Off-Broadway. The show in question then was “Death and the Maiden.” Since that time the number of Latinos on Broadway has increased steadily over the years.

In one well-documented case in the 1990s, HOLA successfully collaborated with Actors’ Equity Association to shine a light on questionable casting practices being employed at the time on Broadway. The show in question then was the Ariel Dorfman play Death and the Maiden. Since that time the number of Latinos on Broadway has increased steadily over the years. 

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