The Hispanic Organization of Latin Actors (HOLA) is an arts service and advocacy organization dedicated to expanding the presence of Latin/Hispanic actors in US entertainment and media through their creative development, cultivation, education, and community empowerment in NYC. HOLA strives for an accurate, informed and nonstereotyped portrayal of the full spectrum of Latinx culture and heritage in all entertainment and media industries.

Under the leadership of our current Executive Director, Pablo Andrade, and Board President, Paul Slee Rodriguez, our organizational priorities are: education, diversity and resource development. This is part of the vision to strengthen the company and help HOLA’s staff succeed in pursuit of our mission.


HOLA was founded in 1975 by a group of Hispanic actors concerned with the images of Latinos in the media, now functions as a leading advocacy group in the industry for such actors working on stage, on television and in films. 

In one well-documented case in the 1990s, HOLA successfully collaborated with Actors’ Equity Association to shine a light on questionable casting practices being employed at the time on Broadway. The show in question then was the Ariel Dorfman play Death and the Maiden. Since that time the number of Latinos on Broadway has increased steadily over the years. 

And while HOLA strives to work within the industry to insure that the Hispanic community has equal access to jobs, it also functions as a safe haven where Hispanic performers, writers and directors can share ideas, concerns and thoughts about the industry. Early in its history, the organization instituted an excellence in artistic achievement awards program (HOLA Awards). By supporting the New York Latino theater circuit, HOLA was able to establish itself as a viable not-for-profit arts service organization.

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