Branding for Actors

Are you looking to transition into television and film but struggling to land auditions? Do you believe the lack of an agent is holding you back? In today’s entertainment industry, talent alone isn’t enough—branding and strategy are essential to getting noticed and booking work.

This master class is designed for actors and performers who want to enhance their professional presence, increase audition opportunities, and position themselves effectively within the TV and film industry.

What You’ll Learn

• Personal Branding & Industry Positioning – Define and market your unique persona.
• Marketing Materials – Optimize headshots, résumés, reels, and websites for casting success.
• Social Media & Networking – Leverage digital platforms to connect with industry professionals.
• Industry Research Tools – Identify opportunities, casting calls, and representation options.
• Navigating the Business Without an Agent – Learn actionable strategies to stand out.

Format

This is an interactive working session. Participants are expected to take notes, engage actively, and keep their cameras on throughout the session.

General Information and Requirements:

• Class will be held in English Language.
• Class will be a virtual format via Zoom.
• Recording of this class is prohibited.
• You will receive an email with the Zoom link one day before the class.
• Please click on the meeting link at least 10 minutes early to take care of any technical issues that may happen. We will not be able to provide technical support during the masterclass.
• Make sure you connect from a quiet room/area, avoid any distractions while the class is in session.
• Be camera-ready. Cameras are required to stay ON for the full duration of the class in order to participate.
• Please DO NOT register if you cannot be present for the entire class.
• No one will be admitted once the class has started. NO EXCEPTIONS.
• There will be a Q&A section at the end of the session.

About the instructor

About HOLA Master Classes series:

HOLA Master Classes present exclusive opportunities for participants to learn from seasoned industry professionals in theater, film, television, streaming media, and voice-overs. Each immersive session delves into the nuances of the craft, guided by the expertise of distinguished instructors who have made their mark across stages, screens, and professional recording environments worldwide. Through focused instruction and practical exercises, aspiring talents hone their skills, receiving personalized feedback and insights that fuel their artistic growth.

HOLA Master Classes take place once a month and are offered at an affordable rate for the broader community—and they’re completely free for HOLA members.

HOLA y sus clases magistrales:

Las HOLA Master Classes presentan oportunidades exclusivas para que los participantes aprendan de profesionales experimentados en teatro, cine, televisión, medios de streaming y locución. Cada sesión inmersiva profundiza en los matices de cada disciplina, guiada por la experiencia de distinguidos instructores que han dejado su huella en escenarios, pantallas y entornos de grabación profesionales de todo el mundo. A través de instrucción enfocada y ejercicios prácticos, los talentos en ascenso perfeccionan sus habilidades, recibiendo retroalimentación personalizada y conocimientos que impulsan su crecimiento artístico.

Estas clases magistrales se realizan una vez al mes y se ofrecen a un precio asequible para la comunidad en general, además de ser completamente gratuitas para los miembros de HOLA.

Cancellation Policy:

• This complimentary offer for HOLA members is subject to limited availability. We ask that you register only if you can attend the entire event.
• In the event that you need to cancel your reservation, we kindly ask for your prompt notification with a minimum of 24 hours’ notice. Please send an email to inform us of your cancellation at education@holaofficial.org.
• Failure to provide timely notice or being a no-show will result in a 3-month restriction from participating in HOLA programming, starting from the event date.
• To register for events during the restriction period, a $35 penalty fee will be required to waive the restriction.

Política de cancelación:

• Esta oferta gratuita para los miembros de HOLA cuenta con plazas limitadas, por lo que les pedimos amablemente que se inscriban únicamente si están seguros de poder asistir al evento completo.
• Si necesitan cancelar, les solicitamos que nos notifiquen con al menos 24 horas de antelación enviando un correo electrónico a education@holaofficial.org
• La falta de notificación para cancelar dentro del plazo especificado o la inasistencia resultará en una restricción de 3 meses para participar en las actividades de HOLA.
• Si desea registrarse en eventos durante su período de restricción, tendrá que pagar una tarifa de penalización de $35 para evitar la restricción.

This program is made possible, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, as well as by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature. We gratefully acknowledge the generous support of the Miranda Family Fund, Radio Drama Network, and the Rockefeller Brothers Fund for their private contributions to our 2024-2025 programming, fostering Hispanic and Latin artists who enrich our culture.