HOLA Programs

The HOLA programs outlined below constitute the foundation of our educational initiatives and career development efforts. Our main emphasis is on delivering outstanding events, facilitating networking opportunities, and offering invaluable resources for artists to enhance their skills, gain practical experience, and acquire industry knowledge: 

  • HOLA TALENT DIRECTORY
    HOLA maintains a talent directory, offering producers and casting directors a valuable resource to discover Latin and Hispanic talent.
  • HOLA REFERRALS
    Recognizing the hurdles of entering the industry, especially for Hispanic performers, HOLA endeavors to serve as a bridge between our community and media employment opportunities. We send daily casting notices and breakdowns to our members, streamlining access to jobs, gigs, and artistic opportunities.
  • HOLA COACHING AND CAREER COUNSELING
    Our Coaching and Career Counseling service offers personalized guidance and support to members navigating the complexities of the entertainment industry. From one-on-one coaching sessions to career counseling workshops, we provide resources and connections to empower individuals in achieving their career goals effectively. With access to industry networks and tailored support, members embark on a journey of self-discovery and professional advancement, equipped to conquer the challenges that lie ahead.
  • HOLA MASTER CLASSES
    Our master classes offer exclusive opportunities for participants to learn from seasoned industry professionals. In these immersive sessions, participants delve deep into the craft of theater, film, television, streaming media, and voice-overs, guided by the expertise of our distinguished instructors. Each class is a transformative journey, where aspiring talents refine their skills under the tutelage of those who have graced the stages and screens of our collective imagination. Under the guidance of our distinguished instructors, aspiring talents refine their skills through focused instruction and practical exercises. 
  • HOLA WORKSHOPS
    Our workshops offer comprehensive training designed to nurture artistic growth and professional development for Latin/Hispanic artists. Curated by industry experts, these sessions illuminate new horizons for the community, providing in-depth exploration of various aspects of the theater, media, and entertainment industry. Notably, our Spanish Language Voice Over Workshop, led by Manny Herrera, CEO of Audio Libros Corp, has helped numerous participants advance their careers, securing gigs with regularity and precision. This stands as a testament to the transformative power of exceptional training.
  • HOLA TALKS
    Through these talks, voices rise to share stories that resonate with the heartbeat of the Latin/Hispanic community. Through lectures and conferences, HOLA TALKS addresses topics relevant to the career development, empowerment, and well-being of our community members. These sessions provide valuable insights and practical advice to support our members on their professional journey. Each talk is a tapestry woven with insights and wisdom, illuminating pathways to success and fostering a sense of unity within our diverse community.
  • HOLA PANELS 
    This events serve as crucial platforms for fostering dialogue on inclusion, empowerment, and the diverse experiences of Latin/Hispanic individuals in the performing arts. Each panel represents an opportunity to amplify diverse voices within our community, ignite change, and promote understanding through meaningful discourse.
  • HOLA SPOTLIGHTS
    Our spotlights consist of conversations highlighting the diversity of Hispanic and Latin talent and culture within the entertainment industry. Viewers gain valuable perspectives on personal and professional experiences, fostering a deeper understanding of the challenges and triumphs within our community.
  • HOLA AFTER THE CURTAIN
    This program offers an exclusive opportunity for HOLA’s members, providing low-cost or complimentary access to shows and an exclusive post-show Q&A session with members of the cast and other creative team members. As part of this enriching program, participants gather following the performance for a candid discussion with cast members, delving into insights on character development and sharing anecdotes from rehearsals. These conversations offer invaluable perspectives on the craft of acting, directing, and more, as well as the inner workings of theater.
  • HOLA AFFORDABLE ARTIST PORTRAITS & HEADSHOT SESSIONS
    The Affordable Artist Portraits & Headshot Sessions is a unique initiative that offers high-quality headshots at very affordable prices, specifically for Hispanic/Latin artists. This program is a collaboration between the Northern Manhattan Arts Alliance (NoMAA), the West Harlem Arts Alliance (WHAA), and HOLA. It aims to empower artists by improving their professional portfolios and increasing their visibility within the industry.
  • HOLA AWARDS
    The HOLA Awards are considered among the most prestigious accolades dedicated to honor Latino Artists in the United States. Held annually, this event serves as a distinguished platform to acknowledge the outstanding talents within our community. The HOLA Awards gala embodies a spirit of inspiration and solidarity, fostering invaluable connections among artists. This prestigious ceremony illuminates the remarkable achievements of our community’s top talents, celebrating our rich cultural heritage and artistic contributions.

HOLA’s programs are made possible, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, as well as by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature. We gratefully acknowledge the generous support of the Miranda Family Fund, Radio Drama Network, and the Rockefeller Brothers Fund for their private contributions to our 2024-2025 programming, fostering Hispanic and Latin artists who enrich our culture.

Upcoming Programming:

Past Events:

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