Elevate Your Acting Career

From Branding Strategy to Marketing Success

This master class introduces actors to the ActorUSPs™ Branding System, a practical framework for building a clear, authentic professional identity and turning it into a strategic plan for visibility and career growth.

Participants will learn how to position themselves effectively with agents, casting directors, producers, and fellow artists by refining the core tools of their professional package, including:

• Crafting a compelling and competitive résumé

• Understanding what makes a truly effective headshot

• Selecting the right audition material, with a focus on stage auditions

• Optimizing online profiles for clarity, consistency, and impact

• Aligning branding choices with real-world industry expectations

To get the most out of the session, participants are encouraged to review Chapter One of The Professional Actor’s Handbook: From Casting Call to Curtain Call or watch the three branding videos available at:

https://www.youtube.com/@JulioAgustinNYC

General Information

• Event Name: Elevate Your Acting Career: From Branding Strategies to Marketing Success!
• Moderator: Julio Agustin
• Date: Monday, 23 February, 2026
• Time: 7:00 PM – 8:30 PM EST
• Location: Online via Zoom
• Language: Bilingual (English and Spanish)
• Duration: 90 minutes
• Arrival Time: Please connect 5 minutes before the start to troubleshoot any technical issues.

About the Instructor:

Julio Agustín (he/él/theirs) has performed in six Broadway shows (Chicago, Fosse, Women on the Verge…, others). Award nominations include Audelco Award, Best Director (Sweet Charity @ New Haarlem Arts Theatre, NYC); Syracuse Area Live Theatre, Best Choreographer (In the Heights @ Hangar Theatre); and Houston Press, Best Choreographer (Guys and Dolls @ Theatre Under the Stars).  He is the author of The Professional Actor’s Handbook: From Casting Call to Curtain Call, contributor to Latinx Actor Training, co-lyricist of Ay! Ay! Ay! and the Westside Stories, and book writer of Movin’ on the Musical. Member: AEA, SAG-AFTRA, SDC. @JulioAgustinNYC / ProfessionalActor.org.

Cancellation Policy:

• This complimentary offer for HOLA members is subject to limited availability. We ask that you register only if you can attend the entire event.
• In the event that you need to cancel your reservation, we kindly ask for your prompt notification with a minimum of 24 hours’ notice. Please send an email to inform us of your cancellation at hola@holaofficial.org.
• Failure to provide timely notice or being a no-show will result in a 3-month restriction from participating in HOLA programming, starting from the event date.
• To register for events during the restriction period, a $35 penalty fee will be required to waive the restriction.

Política de cancelación:

• Esta oferta gratuita para los miembros de HOLA cuenta con plazas limitadas, por lo que les pedimos amablemente que se inscriban únicamente si están seguros de poder asistir al evento completo.
• Si necesitan cancelar, les solicitamos que nos notifiquen con al menos 24 horas de antelación enviando un correo electrónico a  hola@holaofficial.org
• La falta de notificación para cancelar dentro del plazo especificado o la ausencia resultará en la restricción de 3 meses para participar en las actividades de HOLA, comenzando desde la fecha del evento.
• Si desea registrarse en eventos durante su período de restricción, tendrá que pagar una tarifa de penalización de $35 para evitar la restricción.

HOLA programs and events are made possible, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, as well as by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature. We gratefully acknowledge the generous support of the Miranda Family Fund, the Radio Drama Network, and the Rockefeller Brothers Fund for their private contributions to our 2025-2026 programming, fostering Hispanic and Latin artists who enrich our culture.